I believe that the goal of good design is to tell a story in an effective, simple and visually appealing way, using the most effective tools at my disposal. From a brochure to a web site to social media. At the center of this communication is the user, who is considered every step of the way. One of my fascinations is UX. I love pondering how the user experience of almost anything affects me, and how to make it more effective for others. My time in the Denver UX Book Club forever changed me, in a good way.
Here’s what I’ve created for print and branding clients. I’ve worked on HR Communication brands for companies such as Northrop Grumman, and Honda while working for the consulting firm Towers Perrin (now Willis Towers Watson), as well as designing books and various pieces for an array or freelance clients. I have extensive experience in preparing files for pre-press and I have attended my share of press checks, in order to get a piece just right.